Clarity, traction, and tools to help you build what matters.
We help you move from idea to execution with practical support across product, positioning, GTM, and MVPs.
Our services
We work across the venture ecosystem.
Product & Vision
Build the right thing—not just the first thing.
We help you define what you’re building, why it matters now, and why you’re the right team to build it — with a roadmap that makes sense to investors.
This helps you answer:
“What’s the product, what’s the wedge, and why can’t someone else build this faster or cheaper?”
✅ MVP definition & market wedge
✅ Product vision & 3-year roadmap
✅ Defensibility (tech, data, distribution)
✅ Alignment with pricing & GTM
For: Founders, product leads, early-stage teams, investor due dlligence
Outcome: A clear product vision investors can get behind — and a build strategy that sets you apart
Positioning & Go-to-Market
Build the right thing—not just the first thing.
We help you craft a strategic narrative that resonates with both customers and investors — and back it with a GTM plan that’s actually executable.
This helps you answer:
“How will we make money, what will it cost to grow, and are the numbers believable?”
✅ Positioning & messaging
✅ Value proposition
✅ Ideal Customer Profile (ICP)
✅ Channel & motion strategy
For: Founders, GTM leads, early-stage teams, investor due diligence
Outcome: A clear story and go-to-market plan that builds traction and trust
Revenue & Financial Model
Build the right thing—not just the first thing.
We help you design a business model that is ’sticky’ ensuring scale and repeatability, yet builds investor confidence.
This helps you answer:
“How will we make money, what will it cost to grow, and are the numbers believable?”
✅ Pricing strategy
✅ Monetization mechanics
✅ Unit economics (CAC, LTV, retention)
✅ Bottom-up forecast
For: Founders, commercial leads, fundraising teams
Outcome: A scalable revenue model with numbers that make sense — on paper and in market
Ownership & Investor Readiness
Build the right thing—not just the first thing.
We help you show up structured, credible, and ready to raise — from cap table to closing tactics.
This helps you answer:
“Is our structure clean, our story credible, and are investors likely to say yes?”
✅ Cap table audit & dilution model
✅ Fundraising coaching & term sheets
✅ Warm intros & investor targeting
✅ Raise strategy & close support
For: Pre-seed / seed and through to series A, B and sometimes C.
Outcome: A clean structure, confident pitch, & investor momentum that moves the round forward but ‘smart money’.
Engagement options
Tailored clarity, purposeful strategy.
Advisory (1:1 or Small Team)
Your sounding board, strategy coach, and clarity generator.
- Product & positioning strategy
- Fundraising prep & investor coaching
- GTM planning and refinement
Workshops & Sprints
Targeted, high-impact sessions to solve specific strategy challenges or align teams quickly.
- Positioning & messaging workshops
- Go-to-market sprints
- Investor narrative sharpening
Project-Based Services
Deep-dive engagements for when you need strategic firepower across one or more of the 4 stacks.
- Product-market fit validation
- Revenue model + pricing strategy
- Fundraising and financial model support
- Investor due diligence and deal origination
Ongoing Retainers
Fractional strategic support to keep you focused and fundable — without hiring a full team.
- Monthly advisory across product, GTM, and growth
- Investor readiness & deck iteration
- Founder support & strategic decision-making
Get in touch
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